In recent years, social life has embarked itself on social media platforms. The growing technological use in social life is becoming more and more prominent with passing years as a single person, today, may have a profile on Facebook, an account on Twitter, YouTube, and other networks. Recently, a new study has been compiled and broadcasted to the wide repository of Market Research Hub (MRH), which focuses on UK social and media network activities in 2018. The report is titled as “Social and Media Networks – UK – May 2018” and aims to examine which networks consumers’ use in U.K., how frequently they use them and the types of activities they carry out. It also looks at consumer attitudes towards social and media networks, particularly in regards to issues of privacy, advertising and online abuse.
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In general, media networks have experienced better growth in terms of their reach of UK users than the core social networks. However, in recent past, there has been consistent growth in global Facebook user numbers. In U.K., two-thirds of people use smartphones to access social networks. Apart from that concerns over privacy and data continue to surround the market, with the rise of messaging apps and its usage. According to the research findings, while there is a trend towards cutting down on social media use, more people than ever are using social networks and the vast majority are sharing content. In this study, consumers are detailed for complete social and media networks analysis along with various issues and insights of the market. Considering the current market scenario, the report finds that rising device ownership has driven social media access points, social media is the most popular smartphone activity for U.K. consumers. In terms of apps usage, YouTube experiencing criticism over advertising, Twitter’s monthly active user’s growth stalls, and negative response to Snapchat’s app redesign. The report also adds that platforms more popular with younger demographics must strike a balance between maintaining a cool brand image and continuing to cater for long-term users as they get older.
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Crucial information compiled in the report includes an executive summary and a market definition. The executive summary of the report offers the readers insights on the major components of the U.K. market and its impact on the growth of the market. The report also provides insights on the market definition, which offers a strong understanding of the market in various aspects. In addition to the market definition and an executive summary, the report provides crucial information the current trends and developments identified in the market as well as various factors impacting the purchase decisions of the customers. Based on these insights, the readers can make better business decisions. The report also highlight overview of key players in this market, such as Facebook Inc., Snapchat, YouTube and Twitter. It has been reported that lack of trust in Facebook emerges after data sharing scandal. With a renewed emphasis on data security in the outcome of the Cambridge Analytical scandal, clear communication, transparency and giving user’s autonomy over their personal information will be vital moving forward.
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