The following are the types of digital marketing:
- Search Engine Optimization (SEO) – The methods in incorporating SEO into your website or blog changed over the years, but the goal remains the same. SEO helps get your page up in the list of searches.
- Pay-Per-Click Advertising (PPC) – It talks about the “sponsored links” you can see every time you search. This kind entirely relies on money wherein if you stop paying, ads also cease to exist.
- Social Media Marketing – Offers you a great way of getting exposure to connect with your audience.
- Content Marketing – Refers to as the “King” by many marketers, it is all the best parts of digital marketing wrapped into one. It works great when done in tandem with SEO, social media marketing, and
- Affiliate Marketing- Here, another person will do the marketing for you and bring you sales, and you share them the profits. The best thing about affiliate marketing is there are no upfront costs that anyone has to worry.
- Viral Marketing – It centers on content that easily goes viral, which could turn your business into success overnight. This is done when there is something “on trend” is happening around, which can cause big traffic to your site.
- Influencer Marketing – In this type of marketing, you work with someone online who already has a solid following and capitalize on the influence that they have on your target market.
These are the best of all digital marketing types you can utilize one or more to establish your presence online and drive traffic to your financial website.